February 2022
When you consider that homes with Matterport 3D Tours allow consumers to spend more time exploring your listing online, it stands to reason that listings with Matterport should attract more attention from buyers. Now, preliminary results from two separate academic studies indicate that listings with a Matterport 3D Tour sell faster and for a higher price than homes without a Matterport Tour.
The first academic study performed a statistical analysis of MLS transactional data from four markets across the United States in the South, Southwest, Northwest and Midwest. The analysis showed that the average listing with a 3D tour sold for up to 9% higher and closed up to 31% faster.
A second academic study showed that listings with a Matterport 3D Tour were sold 20% faster and on average sold for a 4.8% higher sales price. Armed with this information, you can now tell your clients that when you utilize Matterport for their listing, it will likely lead to a higher sales price and a quicker sale. If you include Matterport in your marketing program, you might consider incorporating the data from the above studies into your listing presentation.
The good news is that Matterport has never been more affordable given how much value it adds to your listing. We recently reduced the base price of our Matterport service by $25 while continuing to provide you with a 3D Tour, 3D Model ("Dollhouse" view) and Floorplan Diagram. f8 also recently added Exterior 360 Views at no extra cost. These exterior views are both interactive and connected to the interior tour to give consumers a whole house experience.
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