Look What I Found In My Feed: The Power of Vertical Video in Social Media

RECOMMENDED READING: June 2024

According to the National Association of Realtors (NAR), 73% of homeowners say they are more likely to list with a real estate agent who uses video to market their property. This is because video tours provide a dynamic and immersive experience, allowing potential buyers to tour the home in a visually compelling medium.

Moreover, properties with video receive 403% more inquiries compared to those without, as reported by NAR. This significant increase in engagement highlights the effectiveness of video in capturing the interest of prospective buyers.

A large portion of today’s audience, particularly younger demographics, consume their news and information primarily through social media. According to a 2023 Pew Research Center study, 38% of U.S. adults aged 30-49 regularly get their news from Instagram. Among younger adults aged 18-29, this figure rises to 42%, making it imperative for real estate marketers to leverage this crucial platform more effectively.

Social media platforms favor video content due to its high engagement rates. Facebook reports that video posts have a 135% greater organic reach than photo posts. Similarly, Instagram, which has over 1 billion active users, heavily promotes video through its Stories and Reels features. TikTok, another rapidly growing platform with over 800 million active users, is entirely video-based, catering to a predominantly younger audience.

In particular, vertical video has emerged as a key format for social media engagement. Vertical video is optimized for mobile viewing, which is how users access social media. This format ensures that your content fills the entire screen, providing an uninterrupted and engaging experience. According to a report by Mediabrix, vertical videos have a 90% higher completion rate compared to horizontal videos, emphasizing the importance of adopting this format in your marketing strategy.

By leveraging tools like f8 Social Vertical Video, real estate professionals can ensure their listings get extra attention, ultimately leading to faster and more successful sales. Marketing your listings using video, especially through social media, offers an unparalleled opportunity to engage with a wider audience and drive more inquiries. 

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